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Eu Jia Li

Forestry Tasmania is always seeking new markets for the Tasmanian forest industry. For example, it has established a new brand in China to promote sustainably harvested Tasmanian peeler logs. Eu Jai Li, (translation: strong and beautiful) is already well respected and it is hoped that it will become a vehicle for a robust trading relationship between Tasmania and China.

The Tasmanian weedy sea dragon has been chosen as the brand logo because, like eucalypts, it is indigenous to Tasmania and in Chinese culture, the dragon represents strength and power.

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