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The New Forest Industry

Campaign Launch

Driven by the outcomes embodied in the 1997 Regional Forest Agreement and the 2005 Tasmanian Community Forest Agreement, the industry now applies fresh thinking to the way in which it approaches forest management, down-stream processing, research and value-adding to our timbers.

A new culture has emerged in which there is a raised consciousness of, and responsiveness to, community attitudes and concerns about the way in which our forests are managed. Legitimate community concerns are taken into consideration during harvesting planning and with few exceptions forestry, local communities and tourism happily co-exist.

Increasingly, Tasmanians are become aware of the significant contribution sustainable forestry makes to the Tasmanian economy and its importance in creating wealth and employment.

Tasmania has a proud heritage of forestry, sawmilling and the use of local timbers for furniture and craft.

Today's forest industry is building on that foundation with a renewed spirit of innovation and purpose.

Giant steps have been taken in the past few years with a suite of initiatives being taken.

Just a few examples include:

  • Improved forest practices planning.
  • New forest management and harvesting techniques (aggregated retention).
  • New value-adding investment - Ta Ann 60 million dollar Rotary Veneer Mills.
  • Significant increases to forest reservation - 194,000 ha since 2001.
  • Cessation of 1080 use to control damage by animal browsing on State forest and significant reductions on private land through use of alternatives.
  • Cessation of conversion of native forest to plantation by the State's major forestry bodies.
  • Re-tooling by major sawmills to innovatively process smaller regrowth and plantation timbers.

There is a whole of industry commitment to long-term planning to ensure future generations can make choices about the ways in which they utilise forest resources.

The forest industry is also aware of its vital role in mitigating the effects of global warming.

Sustainably managed forests play a lead role in allowing new young trees to sequester carbon from the atmosphere at a faster rate than older forest. Forests are a carbon sink and the forest industry is pivotal in maintaining carbon balance in the fight against global warming.

This tangible sense of renewal in the forest industry has lead to a new determination to broadly communicate the very real improvements made over the past few years.

The forest industry has now proudly adopted a bold new identity - The New Forest Industry - to signify the cultural evolution that informs its way forward.

An information campaign has begun which aims to communicate the New Forest Industry's approach to harvesting and down-stream processing and the role new forests play in storing carbon from the atmosphere.

The campaign reflects the New Forest Industry's commitment to better, more regular engagement with the communities with which it seeks to work co-operatively and productively over the long-term.

The style of the campaign is deliberately provocative and mirrors the New Forest Industry's commitment to '...a fresh approach to Tasmania's forests'.

To view the advertisements for the New Forest Industry launch please see the attachments to this page.

Download: A Fresh Approach To Plantations (PDF)

Download: Carbon Story (PDF)

Download: Our Forests Are Increasing (PDF)

Download: The New Forest Industry Is Value Adding (PDF)

Click here to view the television spots.

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