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The New Forest Industry


The New Forest Industry launches on to the small screen with a fresh approach to spreading the good news on forestry.

On Sunday May 18 the latest New Forest Industry television ad went to air.

Following the initial advertising which went to air in August 2007, and highlighted the changes and innovations that have been taking place in the industry, the new ad focuses on the use of wood products in our everyday lives.

The 60-second ad follows the working day of a typical 30-something male- from waking in the morning to retiring at night.

Produced in a light-hearted style, the ad features the now well-known stylised 'air-freshener' eucalyptus logo as it 'morphs' into representations of the wood products we use every day.

New Forest Industry On TVThe challenge for some will be to count the number of products that appear in the rapid-fire commercial! The ad will run for the next two months on Tasmania's commercial television stations.

Click here to view the television spots.

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