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IRIS Tasmania  >  Tourism



Tourism map

cruise ship in HobartOverview of the Tasmanian tourism industry

Tasmania is an island state located 240 km off the south-east corner of mainland Australia. Encircled by the Southern Ocean, Tasman Sea and Bass Strait, Tasmania is said to have the world's cleanest air, purest water and fertile soils.

Tasmania is noted for its natural beauty and contrasts, dramatic coastlines, rugged mountains, tall forests and sparkling highland lakes. More than 40% of the State is reserved in a network of National Parks and the Tasmanian Wilderness World Heritage Area, a refuge for rare plants and animals.

The State's economy continues to benefit from a strong tourism industry buoyed by record visitor numbers and visitor expenditure.

A key contributor to Tasmania's record tourism growth is the vastly improved access to the State and keen competition between transport carriers.

For more information on market reports, visitor survey reports and consumer behaviour visit the Tourism Tasmania website.