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Type Private
Industry Fashion
Founded 1991
Headquarters New York, USA
Products men's underwear

2(X)IST is an American fashion label that makes men's underwear, swimwear, socks, and watches. The company was founded in 1991 and is headquartered in New York City.


2(X)IST was founded in 1991 by Gregory Sovell, who left in 2005. Today, the creative director for 2(x)ist is Jason Scarlatti. [1] The 2(x)ist headquarters is located in midtown Manhattan in New York City. The brand is pronounced "to exist."


Shapes of 2(X)IST underwear include boxers, boxer briefs, trunks, briefs, the No-Show Brief, the No-Show Trunk, the Sport Brief, the Contour Pouch Brief, the Jock Strap, the Square-Cut Tank, the Tank Top, the V-Neck T-Shirt, the Deep V-Neck T-Shirt, and the Crewneck T-Shirt.

2(X)IST releases multiple underwear collections per year, coinciding with the Spring and Fall fashion calendar. In Spring 2012, 2(X)IST launched Men's Swimwear. [2] And in Spring 2013, 2(X)IST launched their first watch [3]


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